Ideas that spread, win.
Seth Godin is the Man.
I read just about every post Seth Godin writes. He writes 2 posts per day, every single day. He’s been doing this for years now.
One of his big ideas that he talks about frequently is how ideas spread. I look at huge success stories like the Dollar Shave Club’s viral video and try to figure out the secret formula for producing viral content. I don’t have the secret formula (yet) but what I have learned is that we as marketers want to control and force content to spread.
Truth is, if we really want an idea to spread, we need to give up control over how an idea spreads and instead just let it take its natural course.
We can of course plant the idea in good soil.
Create Something Remarkable
The whole “Build it and they will come” doesn’t work anymore. You have to build something amazing, and then people might care about it. But probably not.
Being Very Good Is Boring
You might as well not even create something if it’s only going to be “very good.” There is way too much amazing, remarkable content in the world to just be very good. If it’s going to earn people’s attention, it has to be the very best.